Albert Heijn demonstrates its omnichannel future
‘Heerlijk Welkom’ – Delightful Welcome – reads the text above the entrance of the new Albert Heijn pilot store in the city of Eindhoven. It indicates that this is a store unlike all other supermarkets of the Dutch market leader. “Indeed, this is a totally different experience”, says Adriaan Thierry, director omnichannel marketing & format […]
Bilder & De Clercq, Amsterdam: Inspiring shoppers via meals
In December 2013 the second outlet of the Dutch retailer Bilder & De Clercq (B&DC) was opened in Amsterdam. It underlines the success of this innovative meal solutions concept, only ten months after the first store started trading. In February 2013 founders Diederik van Gelder and Rogier Leopold opened their first store, also in Amsterdam. […]
