The rise of the new normal consumer
The ´new normal consumer´ is essentially frugal. And its numbers are rising dramatically in saturated Western markets. To such an extent that traditional value chains, designed to manage and market abundance, run into trouble. This is the message Simonetta Carbonaro, expert in consumer psychology, expressed yesterday in Nieuwengein, Netherlands, during the conference What’s Going on […]
AH to go abroad: A small step geographically – a giant leap for the brand
[nivo_slider source="post" link="none" size="720x300" limit="3" effect="fade" speed="600" delay="5000"] As expected, the new version of Ahold´s convenience format AH to go, which opened for business last Monday in Amsterdam, sells even more ´food for now´ than it used to. The real news however is the store itself. The colours and brand icons are totally different from […]
