Ahold was playing hard to get
The sting was in the tail during today’s press conference in Brussels, where the two love birds Ahold and Delhaize announced their engagement. The final question by a female journalist was essentially feminine. “Who took the initiative to start the talks?”, she asked politely, unaware of the agitation her question sparked in Mats Jansson. The Swedish […]
Albert Heijn demonstrates its omnichannel future
‘Heerlijk Welkom’ – Delightful Welcome – reads the text above the entrance of the new Albert Heijn pilot store in the city of Eindhoven. It indicates that this is a store unlike all other supermarkets of the Dutch market leader. “Indeed, this is a totally different experience”, says Adriaan Thierry, director omnichannel marketing & format […]
