Giant shows how Ahold deals with simplicity

Posted by on nov 30, 2012 in blog bericht, english, home, Internationaal
Giant shows how Ahold deals with simplicity

This week I visited the Giant store in Wynnewood, PA. One of the 15 former Genuardi-stores Ahold bought from Safeway Inc. In just three weeks all stores were converted to the Giant format. In Wynnewood this took only six(!) days. A local display of Ahold’s global strategy of simplicity. It was a big achievement of […]

AH to go abroad: A small step geographically – a giant leap for the brand

Posted by on mrt 20, 2012 in english, home, Nieuws
AH to go abroad: A small step geographically – a giant leap for the brand

[nivo_slider source="post" link="none" size="720x300" limit="3" effect="fade" speed="600" delay="5000"] As expected, the new version of Ahold´s convenience format AH to go, which opened for business last Monday in Amsterdam, sells even more ´food for now´ than it used to. The real news however is the store itself. The colours and brand icons are totally different from […]